SEO stands for search engine optimization. It is the practice of getting targeted traffic to a website from a search engine’s organic rankings, thus increasing the quantity and quality of traffic to your website for your chosen business and keywords. The optimum result is that you want to attract visitors who are genuinely interested in products and services that you offer. Most online experiences begin through a search engine like Google, Bing and Yahoo, and tweaking your website for SEO helps you rank higher and receive more clicks from people looking for your services. People are looking for specific queries through search engines to solve a problem: Plumber, Melbourne, Hot Water Service, Fix (these are website keywords to target for a plumber based in Melbourne with trade skills in hot water services).

Good SEO makes sure that a search engine sees your website as the overall best result for a person’s search based on an algorithm that takes many contributing factors into account including website authority, page loading speed, relevancy to that query, keywords, back links, brand signal, content and many more. Good SEO practices in return improve the usability and user experience of a website. People trust search engines to deliver results for their queries and having a website perform in the top positions for its relevant content increases the website's trust over time. Organic search results can be a huge part of most business’s website performance, and a funnel in getting users to visit your website.

There are many organisations offering SEO services and its always best to contact a few and see what different offers they have available that suit your budget and marketing goals. One of the biggest advantages of the internet is customers are able to do their research. Using a quality and honest SEO approach to boost your website presence will drive more customers to your site based on relevancy and demand. Implementing strong, quality SEO on your website is always going to be beneficial and have a noticeable impact within the first year of action being taken, a wise business investment.

SEO can help your business services get in front of your target audience as they’re actively searching for information. If you invest in your website’s search engine optimization, you are making a direct investment in its visibility and profitability. Technical factors like mobile-friendliness, usability, and site speed play a much bigger role in rankings than ever before. A professional SEO organisation will consider the website’s stage in the growth process, how visitors are currently reacting to the website, has there been SEO done in the past, competition for chosen keywords and your targeted audience. This may mean that tweaking your website might require professional help, but you will be improving the user experience for many years to come.